Tennis Fashion Editorial Campaign

9.55 am 30/11/2026. As we are going into October tomorrow, a new month for everyone and a new chapter for me ! Sine Ai came along I have refused to use it and have never wanted to go into Chat GP.T As a photographer it has damaged my industry and of many others too on a daily basis. Having studied photography at university all the skills of lighting ; composition, story telling, history and cultural aspects of photography, world known photographers work, developing in the dark room, camera and lighting settings and techniques. Ai has come like an avalanche and devalued all our years study and work in an instant second, totally heartbreaking. So after having many hours of thinking and meetings with myself, as you do as a freelancer (some might relate lol ) I've decided to join the journey against my wishes !! Because you can either sit and complain and see your jobs been taken by AI artists as its happened to me on a couple of times recently, or you join the ride to not be stuck left behind !!

Hence I've been learning all about this new world and I have created my new Ai Wimbledon theme marketing campaign for a fictitious sportswear company. This does not mean I'm replacing it with my photographic work, but it means I have added it to my services as an extension of my portfolio. I will aim to use real humans by creating the initial stages of a branding campaign and can now offer an extension of images saving the clients budget on travel expenses to a cool European location, for example. We are living in different times and we need to walk the journey and explore what it has to offer I suppose, weather we like it or not. Videos next ! Watch this space.